
Could it be the career launcher of the "sensitive but tough" guy groups (
*NSYNC ,
Backstreet Boys,
98 Degrees ), Pop-Punksters like
Blink 182 and Pop Princesses (
Britney Spears ,
Christina Aguilera) and not to mention original host
Carson Daly is coming to an end? But where else would we go to watch
music videos only to be interrupted every 5 seconds by a shrieking fan (more often than not a young tourist from the mid-west visiting Times Square for the first time) from declaring their undying love for the video's artist?
The New York Daily News is reporting that this is indeed a fact. Apparently the ratings for
MTV's Total Request Live (TRL) have hit an "all time low" averaging only approximately "300,000 viewers" according to
Nielsen Research.
The reportedly
"voluntary" ousting of MTV former president Michael Wolf last Thursday may have been a sign of big changes to come.
I blame this on technology! Thanks to sites like
You Tube and
My Space fans can watch videos from their favorite artists/bands any time they want. There is no need for them to wait around each day to request them. Not to mention games like
Guitar Hero...today's youth (and many of my own 20-something and 30-something friends) is too busy playing the part of a musician to stop and watch any sort of live musical performance! Heck pair up any of the video hosting sites with a cell phone, and they can shoot their own video!
Quick!!! Someone find
Lou Pearlman and tell him we need to create a
boy band on the double to prevent this from happening!!!!
Read the full story
here.
Labels: MTV, Shameless Reports, TRL