Shameless Reports: Dial Neon Bible Toll Free!

Of all the ways to promote an indie release, this has to be one of the most interesting:

Arcade Fire's highly anticipated Neon Bible will be released on March 6. Finally! In addition to driving fans to the band's website, they've created a concept site specifically for the album - www.NeonBible.com - which includes a preview of the first track, "Black Mirror." Okay, so that's not so unique. But they're also promoting a toll free number for the release, as well! That's right, call

1-866-NEON BIBLE

for some poor quality sound bites. Don't let that deter you - it's actually kind of interesting, and an idea that we might see much more of in the future. And I give them 100 points for creativity!