Shameless Gossip: SXSW Woes?

So it's well into February and the coordinators of SXSW have yet to announce a comprehensive lineup of the festival's performers. Anyone else wondering why? Cuz we sure are. Perhaps they aren't getting as many big and exciting acts as they have in years past due to Coachella's addition of a full-day and the quickness which which they booked their shows? Perhaps labels and bands can't afford for many of their exciting up-and-comers to attend both and they've chosen the weekend in the desert over Rock n Roll Spring Break in Austin? Rumors abound (and we're spreading them) that SXSW is trying to sell as many of their badges at the higher price point before the lineup is announced and sales slow from disappoitment. Anyone care to speculate with us?